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The highly anticipated whimsical shoe line drops Feb. 16 and features designs inspired from personal memories: bunny flats, cigar-shaped heels, and shoes accented by monetary symbols. In an interview with Footwear News, Perry noted, [Footwear] was a part of me that needed to be carefully created and developed, and I had to weigh a lot of my options You are what you wear, right? Its one of those things where I really love the line, and Im excited by it. Its not like youll never see me in a pair of Adidas slides ever again. And youll [probably still] see me on the streets wearing Uggs. And when it came time to figuring out the price point of the shoe line, the singer went on to say, Not everybody is rich, and not everybody is excessive. And everybody has more important things to spend their money on whether its their children, or their family or their health. At the end of the day, your personality shouldnt be so expensive to display. Perrys line will range from $59 to $299 and be sold at Macys, Lord & Taylor, Amazon, and Zappos. Perrys not the only celebrity to step into the shoe game. Check out the video above to find out which other celebrities have a shoe collection.
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Macys, the granddaddy of of department stores, recently announced it will be closing 100 of its stores and cutting 10,000 jobs. Smaller stores When stores do remain they will be smaller in size. The average new store build is estimated to be 25% smaller this year than it was a decade ago. รองเท้าผ้าใบแฟชั่นผู้หญิง Established brands will also create sub-specialty stores. Chanel announced its first boutique selling only footwear and Saks Fifth Avenue opened its first standalone shoe store. Will stores go away? No, but they will change. According to the 2016 McKinsey Millennial Survey , quality was a top driver of purchasing behavior, something that can often be best determined in person. But that means the role of a store will change to one of showcasing products, so the store footprint will become smaller. Amazon . . .and who? Amazon has moved into fashion in a pretty major way over the past year or so and is adding additional categories, vendors, depth, and breath every week. It is hard for other retailers to compete with Amazon on price and convenience, and Amazon will continue to scale and the price and convenice proposition they offer to consumers will continue to improve (hard to believe!). What are the major trends that retailers will need to tap into to compete? Let me offer two here. Service. The human element. Everything about dealing with a person. The in-person experience. Customization. Making the product you want. Designing your own shirt or dress. You as designer.
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